Welcome to Visualize. We are an integrated product development consultancy. What does that mean? We make innovative products a reality.

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Consumer Products

Impacting the things people use every day

Consumer Products

The consumer's appreciation for design and intolerance for bad products is sharper than ever before — making the need for good product development more vital than ever.

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Medical Devices

Where accuracy and reliability matter most

Medical Devices

From FDA compliance to the highest standards of exactness, we are specially equipped to handle the many challenges inherent in developing devices for medical use.

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Commercial Products

The cutting edge stuff you won't find at Target

Commercial Products

Where the need for industrial strength meets market opportunity, we deliver the kinds of solutions that exceed both spec and expectations — whether by research, design, or execution.

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Featured Stories

Examples of how we think

A digital kitchen for the digital world

A digital kitchen for the digital world

How do we bring the clean, digital world of cooking shows and online recipes into the messy theater of the modern kitchen? You can’t put your laptop in the dishwasher, now can you? Read More &rarr

Rescuing a project with Koss

Rescuing a project with Koss

What if with the turn of a dial you could adjust the way earbuds fit your ears? It’s a great idea, right? Trouble is, nobody could actually make it work. Visualize to the rescue. Read More &rarr

Solving an abstract problem for GE

Solving an abstract problem for GE

GE approached us, not with a product idea, but with a set of life-threatening symptoms: poor sleep and rapid weight gain. How could a doctor monitor those symptoms remotely from the patient’s home? Read More &rarr

Creating a digital ecosystem

Creating a digital ecosystem

Intermatic challenged Visualize to develop a home automation system from scratch. Not just a single product, but a whole ecosystem of smart components. We gladly met that challenge. Read More &rarr

Visualize News

What's going on here?

Expanding our Chicago offices

Visualize Chicago moved into a new, larger studio space earlier this year. We didn’t move across town, but we did take over a new floor in our building. Now that the dust has settled, we’ve asked Scott Beu, General Manager for our Wheaton, IL office, a few questions about the recent upgrade to our facilities there. Here’s what he had to say:
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Visualize directs experiential prototyping at EXPOSED conference

Matt Zabel, Human Factors and Design Research Manager for Visualize Minneapolis, recently conducted a workshop for students and professionals at the 3rd annual EXPOSED conference in Phoenix, AZ. Matt has been a featured speaker in past years presenting workshops on visceral tactility and research methods in new product development. This year’s conference topic focused on healthcare and well-being in the 21st Century. Matt led a group of students and professionals through an exercise in age-related “experiential prototyping” to simulate some of the physical impairments common to people as they age. Read more →

Visualize’s Rich Walters to judge this year’s “Best of KBIS” competition

Our own Rich Walters, Design Director at Visualize Minneapolis, has been selected to judge the “Best of KBIS” competition at this year’s Kitchen & Bath Industry Show. The panel of seven judges will evaluate dozens of entries for a variety of awards, including Best of Show. Rich brings extensive expertise in industrial design and product development to this prestigious competition. Connect with him: rwalters@visual-ii.com Read more →